The company confirmed the location this week, and staff have already been in Deniliquin preparing for the opening.
A spokesperson said RB Sellars is working toward a mid-December 2024 opening.
Job advertisements have surfaced in the past month, seeking to recruit a store manager and sales assistants for the RB Sellars in Deniliquin.
RB Sellars CEO Jim Gall said the iconic Australian family-owned business is looking forward to bringing their legendary work shirts and rural outfitting experience to Deni.
“Deni is RB heartland,” he said of the decision to come to town.
“We have a huge amount of customers in the district already who buy from us online, and we believe our new store will only build a stronger connection with them and the broader Deni community.
“As the gateway to the Riverina, and a town rich in agricultural history, we a proud to support the town and its hard-working farmers.
“Owned by farmers, for farmers - RB Sellars offers quality, stylish clothing that is comfortable and durable, and best of all, you don’t have to be a billionaire to own them.”
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