MLA’s Sheep Genetics manager Peta Bradley said the podcast was another method to engage with producers in meaningful and impactful ways.
“Agriculture is an ever-changing landscape, and we recognise our clients have busy and dynamic businesses,” Peta said.
“Podcasts are an easily accessible and popular method of communication for producers.
“Producers can listen at any time, re-listen if needed and when it suits them. The content can be listened to in their home, car or in the paddock.
“Developing and maintaining a podcast also allows the Sheep Genetics team to cater content to suit the time of year and distribute relevant information in a timely manner.”
Ewe-niquely Genetics aims to maintain and further increase the high level of knowledge and understanding of the world-leading Sheep Genetics analysis to ram breeders.
It will also give information about genetics in an easily consumable fashion, enhancing the understanding and knowledge of genetics to the wider agricultural industry.
Episode one was released on May 1. Episodes will be released fortnightly on Spotify.
To listen to the podcast, visit: https://info.mla.com.au/
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